Sylvia featured in Variety magazine

“Instagram is full of wannabes, but there was only one Sylvia.”

On November 24th, Damon Wise, Writer at Variety magazine interviewed our creative technologist Ziv Schneider about her project Sylvia, which premiered at the International Documentary Festival Amsterdam (IDFA) DocLab this month.  In the interview, Ziv reflected on this five-month-long social experiment in making an aging virtual influencer.

Commenting on the inspiration for Sylvia, Schneider states, “My issue was primarily with the design of the virtual influencers…and, as we start to see more virtual beings among us, what that means about how we will start to perceive our own bodies, our own aging, and our own human experiences.”

Read ‘The Life and Death of the Instagram Influencer Who Never Was‘ at Variety or watch the trailer for her IDFA exhibition below.