Sterling is a business strategist and entrepreneur focused on designing and building sustainable systems to support creative work. He recently founded CEOS, a company he says does two things: 1) it works with ambitious people at growing companies who want to win the hearts and minds of creators, and 2) it’s building the missing manual for navigating the business of creativity, The Creative Industry Database. The Database is the guide Sterling said he wishes he had — it’s designed for creators, executives, and entrepreneurs looking to make business decisions with greater speed and confidence. Previously, Sterling spent a decade at VICE where he helped launch several media properties including its technology vertical, Motherboard; and built out the group’s business structure — establishing departments for Growth, Business Strategy, Strategic Partnerships, Data & Analytics.
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