Transparency Series

Voice assistants are changing the way people search for and consume content. By one estimate, half of the adults in the US make use of voice interfaces — for now, mostly on their smartphones. But with the steady improvement of voice recognition, smart speakers like Amazon’s Echo, Google Home, Apple’s HomePod constitute new platforms for

Authoring experiences for a voice assistant or smart speaker is a combination of several distinct skillsets. Some conversational interfaces are driven by keywords, depending on users stating specific terms, while others involve artificial intelligence to create more natural conversations around content. The content itself is a product of both editorial work as well as programming