The Brown Institute’s Local News Lab is a new team of engineers, designers, and data scientists working to build AI-powered, open-source, products to help support local newsrooms and their businesses. The team’s work is collaborative, partnering with small- to medium-sized publishers across the country.
While large national news outlets can have groups of data scientists in-house producing insights and products that optimize audience engagement and drive subscriptions, ultimately helping ensure their sustainability and survival; local newsrooms are often left stretching their limited resources in every direction.
Our first project will create and deploy a “smart paywall” that adapts to the needs of each newsroom and their audience, is attentive to journalistic ethics, and helps to drive subscriptions. Ultimately, through projects like this, we aim to help local newsrooms overcome the barriers to mobilizing the best data science to support their business strategies.